Just as the seasons come and go, there are seasons to marketing catch words. Remember when everything was extreme? And then do you remember when everything became Xtreme? We had Xtreme Ranch flavored tortilla chips, Xtreme soft drinks, Xtreme scooters, Xtreme lash-lengthening mascara, Xtreme pizza, and Xtreme cleaning products.
Thankfully, the annoyingly misspelled "xtreme" catch word is fading from popularity in advertising. Tragically, it is being replaced by irrelevant terms derived from the latest-and-greatest in electronics: HD and 3D.
One industry that is leading the way in abusing HD and 3D is the tanning industry. Did you know you can now get an HD tan? Do you even know what that is? It is a sunless tanning technique that has been around for years (often called Mystic Tan), where you stand in a telephone booth and get sprayed all over by automated car wash equipment loaded with your perfect shade of beige. The sunless tan is now available in HD. It is unclear what the difference is, but if we take a cue from the electronics industry, we can assume that a sunless HD tan is more appropriate for large flat-screen viewing and is probably also in widescreen format.
3D tanning is also at the leading edge of the industry. This latest innovation begs the question: what is 2D tanning? Isn't all tanning 3D? Can we be given an example of tanning utilizing only the x and y vertices? Some establishments are now touting 4D tanning, which is a great investment if you are willing to travel through time to get that perfect glow.
While mystic sun tanning sounds a lot healthier, 4D tanning will forever preserve your youth...
ReplyDelete